![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/1625654f-1d4e-499f-9ae6-27a429911cbb_rw_1920.png?h=c30cc039ab5ca5f60a5d24f963215f2a)
Role
• UX/UI Designer
• Illustrator
Timeframe
Careerfoundry Student Project 2020-2021
Overview
EqualsDee strives to enrich a child’s learning palette with new life skills and academic subjects. With a funny instructor avatar, the content is presented in the form of self-paced courses. Caregivers are connected to local classes and events for their kids as their interests develop.
Objective
To provide an online enrichment program in the form of a native app for elementary aged children and care givers. Imagined for use in supplement with regular schooling or home schooling; created for iOS and Android.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/887c7783-0e42-4bd3-85f9-becfb9341b83_rw_1920.png?h=c0d0841c1581cf366d6fdc382ebb8b6f)
User Personas
The targeted users for EqualsDee are parents, caregivers, and young children who may already have home school obligations. EqualsDee’s flexible, self-paced timeline can be easily integrated into everyday life.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/40fe352b-a825-435a-8cbf-d3d910dcd99b_rw_1920.png?h=4d0a6c18af8a51dfb11ef8c34f70bfa6)
Competitive Analysis
Skillshare and Kahn Academy are current and popular learning apps which target a similar goal audience to EqualsDee.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/9a9e0ab6-6f00-49fc-81a7-7845a8598eed_rw_1920.png?h=25fe7b457eb8e2ba4d01776e1b76a268)
Branding
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/5eb8c2e3-9941-4d4e-af37-27c283fdba2c_rw_1920.png?h=2c49cbe4f3db423d72b4911fb6b51004)
User Flows
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/98df0693-91dd-480f-ab27-8bb514f0fcfa_rw_1920.png?h=c7b385e3f1bb17e1895d4a2df3c6a04e)
User Flow Diagram
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/4a1871bc-ae4e-4f0f-80f8-fb55bd6c92d6_rw_1920.png?h=c035712d9e8cde1eaba00874d58518f2)
Low-Fi Wireframes
The initial wire frames were sketched by hand quickly in a brainstorm session. Displayed below are a selection of resulting frames, consolidated as the first user flow:
“When I log in, the app will gather data about my favorite topics before I reach the homepage.”
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/809f2cc1-d074-4e8a-aef3-83e90710b970_rw_1920.png?h=6407e50b73ba3db508676e297129a47e)
Mid-Fidelity Wireframes: iOS & Android
Low fi wireframes were expanded upon by structuring navigation, balancing hierarchy of elements, and researching UI patterns, with emphasis on functional interface.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/3763d542-63dd-4de4-a889-866107d57148_rw_1920.png?h=f6024fafefeb368aedfa640e374b5bc0)
User Reviews
Peer designers were asked to highlight any pain points after reviewing a hi-fidelity prototype of EqualsDee.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/6dab1cc2-f6ab-4ef1-86c5-75da8d7f29b1_rw_1920.png?h=01669d1742698a06796ffa57ba6bfff8)
Final Designs
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/e15dc7f1-4918-4168-a115-b0ac144ec654_rw_1920.png?h=7be4620b1eaeb59c063ae3045a853e11)
Prototype Video
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7e8be889-3de8-438e-8827-a8d9c5549a16/413a64df-ad97-4760-9345-5cb2148e3c33_rw_600.gif?h=d9e9790f6297758eb99cb0d7035ab8b7)
Thank you for your time!
Erin Fritts